STORY TELLING

Telling engaging stories about complex subject can be challenging. Making that content approachable and easy-to-understand is important. Over the last five years, I’ve created, edited, and optimized compelling content like blog posts, infographics, eBooks, webinars, and more to drive the buyer journey and fuel lead generation.

Blog Articles (ghost-written)

• 8 Best Practices for Successful Software License Management

• An IT Leader's Guide to Managing Software in a Hybrid Cloud World

• SAP is Transitioning to LAW 2.0: How to Stay Compliant

• The Sky’s the Limit: Managing Software in a Hybrid Cloud World

• Go Big or Go Home: The US Government’s New Approach to Software Asset Management

• Claiming your Share of the $332 Billion Dollar Pie

• How Software Asset Management Supports GDPR Compliance

• 2019: The Year Ahead for Cloud Software Asset Management

• Living SAM: Top 2017 Trends

• What to Watch for in Your SAM Tool’s Software and SKU Management Catalogs

• (You Can’t Get No) Satisfaction: How To Love Your SAM Tool

• 5 Things Spreadsheets Can’t Do

eBooks, Articles + Case Studies

• Four Smart Ways Gen Xers Can Boost Retirement Savings

• Software Asset Management Program Guide

• Identifying Unused Licenses for Public Roads Operator Koezút

• Türk Telekom Manages Software Licenses using Aspera Technology and Expertise

VIDEO PRODUCTION

It’s no secret that video content drives engagement and views on social channels. Having worked in the film/video industry during the early part of my career, I love the opportunity to add videos into a marketing campaign. Tapping our product and technical consultant teams, I’ve produced and edited a series of vlogs and short videos promoting campaigns/products on social media for Aspera. Here are some of our most successful videos:

Based on my past experience as a documentary filmmaker (many moons ago), I was so excited to shoot, direct and edit several short video projects for various M.S. Walker brand campaigns. These were used for websites, social media and event promotion. Shot at Backbar (Somerville), Steel & Rye (Milton) and at M.S. Walker (Somerville) on a shoe-string budget, the following are a few highlights: