USU (formerly Aspera) is a global provider of software and service solutions for IT and customer service management. Based in Germany, USU North America offers Software Asset Management (SAM) and Knowledge Management (KM) solutions to hundreds of enterprises, including more than 50 Fortune 500 companies. As Senior Manager of Global Digital Strategy, I established the online content management and brand positioning for a growing portfolio of enterprise IT solutions and services. In my current role of Marketing Director, I collaborate with global sales, marketing and product management teams to define a marketing and campaign strategy that meets MQL goals.
M.S. Walker is a fifth generation family-owned spirits rectifier, importer and distributor. As Product Marketing Manager, I led countless spirit and wine brands from conception, to production, to market — overseeing all aspects of brand identity and marketing campaigns. I managed the critical formulation of specific brand strategy for various products based on market trends. On the flip side, I handled the revitalization and re-launch process of established existing brands.
Always loving the creative, I worked daily in Adobe CS to develop impactful strategies for entry and longevity in local, national, and global markets. I coordinated with both in-house production teams and vendors to ensure correct packaging procedures (how labels, molds and shippers integrate onto our bottling line), and supervised product development details such as flavor progression and compliance. I negotiated marketing budgets and assumed brand management roles for many of these brands, becoming a key voice for public relations, and setting a tone from which the sales force can most effectively grow both new and existing brands.
