DIGITAL STRATEGY

My role at Aspera has given me the opportunity to manage many projects. Since 2016, I've developed our international brand presence for both organic and paid digital channels, growing website traffic from our social and PPC by over 770%. Our paid programs have seen a 1460% increase for lead generation between 2017-2019.

In mid-2016, I directed the launch of Aspera’s global blog. This includes the coordination of our campaign road map, ghost-writing and editing content, and managing articles on our CMS. The "Strategic SAM Blog" experienced a 1900% increase in page views over four years to 244k+ in 2019.

In addition, I've designed brand, product infographics, and videos for most of our print and web campaigns, built sales presentations for webinars and US trade shows, and written piles of brand content for an evolving family of technology products.