Aimed directly at market leader, St. Germain, St. Elder was created to provide a natural elderflower liqueur at a gentler price point. Officially debuted in March 2013, St. Elder is already sold in over 30 states nationwide.
National Brand Conception and Launch, Lead Creative Direction/Design with the fabulous designer Kate Butler Thomas, Video Production, Photography, Trademarked Tagline Innovation, Copywriting, PR + Event Management, Manage Social Media and National Print Marketing Campaigns.
