ABOUT

I'm a reformed small-business owner and a certified Agile Marketing Leader who has been pioneering results-focused GTM strategy for over two decades. A proven self-starter known for solving business challenges with a customer-centric lens, I geek out on making complex ideas simple and engaging, creating data-informed demand generation programs, and streamlining operational processes using a cross- team, collaborative approach to deliver measurable outcomes.

I also founded Boston’s last standing video store. The Video Underground has received countless accolades including a featured cover story in The Boston Sunday Globe Magazine. After selling the company, I took a (giant) leap and pivoted my business skills to lead innovative projects in the beverage and technology industries.